London Theatre Tickets for the Musical Viva Forever!
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Sally Ann Triplett leads the cast as girl power arrives in London's West End this December. From the award-winning writer and comedienne Jennifer Saunders and Judy Craymer, producer of the worldwide smash-hit musical Mamma Mia!, comes Viva Forever!, a contemporary Spice Girls jukebox musical about the value of friendship in the face of fame and fortune.
As one girl follows her dreams, Viva Forever! charts her journey into the world of reality TV and overnight celebrity and its impact on her mother and the friends she thought she'd have forever. From London to Spain and back again, as the world judges you, it's all about who you really are and who you want to be, whatever the cost.
Spice up your life with this exhilarating and irresistibly funny tale of love, loyalty and romance. The show is inspired by the songs of the Spice Girls and features favourites including Wannabe, Say You'll Be There, Mama, Stop and of course the title song, Viva Forever. Viva Forever! hits all the high notes for a fabulous feel-good night out.
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Spice Girls launch Viva Forever!
Posing on the staircase of the St. Pancras Renaissance Hotel staircase in London that famously featured in the video of their debut single Wannabe, the Spice Girls, Melanie Brown, Melanie Chisholm, Geri Halliwell, Emma Bunton and Victoria Beckham looked elegant as they reminisced about their journey to fame and talked about the forthcoming musical Viva Forever.
The show will feature 16 of the Spice Girls greatest hits recorded by the group during their years of chart domination in the late 1990s when they become one of the UK's biggest exports. Their chart-topping hits included Two Become One, Say You'll Be There, Spice Up Your Life and Too Much.
On the offical launch of Viva Forever, Mel C commented: "Myself and the other Spice Girls have thought for years how perfect our music would be in a musical. It just rolls with the characters andthe story and the situations. It's better than we ever could have imagined."
Judy Cramer, famous for West End smash hit Mamma Mia!, is the show's producer. Emma Bunton commented: "We're all so excited about it. Obviously to have Judy Craymer on board with this musical is just a dream come true." Melanie Brown added "Doing what she's done in the past and being so successful, she's the perfect person to be doing the musical."
Producer Judy Cramer said "I think there was something that really appealed about the Spice Girls and a seed was planted. Not just because of the music but because of them and who they are. I said to them it can't be a tribute show, there can't be a story about the Spice Girls it has to be a fictional story and they agreed."
On collaborating with script writer Jennifer Saunders, star of TV comedy Absolutely Fabulous and one half of comedy duo French & Saunders, Judy Craymer said "I feel incredibly privileged to be working with Jennifer Saunders on this project. It's the first time she's written a West End musical, it's an original book musical written by her. She has to be high comedy goddess really."
The show focuses on the lives of a group of young women and covers friendship, celebrity and fame and includes a mother-daughter story. Jennifer Saunders explains: The story is there's four girls in a band which is Luce, Diamond, Holly and Viva. Viva lives with her adoptive Mum on a houseboat." Judy Craymer adds "They have a band that is really all to do with their friendship. The play
starts the day after they've entered a TV talent show and they've got through to the television audition." Jennifer Saunders, continues: "They've always been together, they've always been singing in their bedrooms. And they get through quite a few rounds but on the last round, Viva gets chosen and the girls don't."
Paul Garrington, Director comments: "Fundamentally it's about one girl and the strength of her friendships. It's also about a mother who is learning after 20 years how to be a mother and about the world of celebrity, the world of famous people with a woman who many people believe she's past her sell-by date though a man of the same age certainly wouldn't be judged in that way.
The musical is the first one to be written by Jennifer Saunders, who comments: "It's quite daunting actually because it's so different to anything I've done before. My daughters grew up with The Spice Girls - I had to write the book for them as well as myself."
Paul Garrington, Director adds: "It's an amazing thing how well these songs work with the story and how well the lyrics of the songs work dramatically."
Spice Girl Mel C adds: "It's quite surreal actually. It's a really emotional day for us but we're very proud as well. We're so proud of everything that we achieved all those years ago and now it's great to have our music used in a musical and it's such a great show."
Emma Bunton: "It has been really emotional. When we went to the workshop and watched some of the scenes through and hearing our music in a completely different context, it's just so exciting and really emotional - we shed a little tear."
Geri Halliwell says the show is "a celebration of women, of being a mother, friendship, of our music - so many things. I think anyone that goes is going to have a great time and that's what the Spice Girls is about, so you feel good."
Victoria Beckham said: "We've all got children now, we didn't have children when we started. Everything changes when you have children, your priorities completely change but we're hoping that we're going to be introducing a whole new generation to girl power. We love to empower women and we do it individually in completely different ways when we're doing our own thing, but I think we take our responsibility seriously. We're human beings - but we have fun."
The musical is due to open at the Piccadilly Theatre in London's West End on December 11th 2012.